About

Putting humans in Space.

The world is changing. How do we adapt the design metaphors that govern the lives of the digital-first citizens? How do we draw on those ways of thinking to make the real world more accessible?

This is not about increased digital tools in our public spaces (e.g. so-called ‘smart cities’), but it is about implementing practices to make traditional signs and pathways more effective. By taking into account human factors and the changing ways people observe the world, we can create welcoming spaces with more equitable access.

Ultimately, 4ward is about looking at our spaces as UI and UX problems. ‘Urban interfaces’ appear differently to different users. But it is only by recognizing spaces as interfaces that we can address the inequitable access to these spaces.

Graphic visualizations, VR, and 360 immersive video are tools that allow for greater public engagement – with a demonstrated value for participatory planning at a community level.

Do you want new ways of looking at space? Do you want to talk innovation in wayfinding? Do you have your own ideas about ‘urban interfaces’ or ‘urban infostructures’? Get in touch!


    Think 4th dimensionally.